Threads

Our take

The Instagram follower import is a genuinely smart cold-start solution, most new social apps would kill for that kind of built-in network. But half a billion installs with a rating barely above 4 tells you scale alone hasn’t solved the actual product experience.

About Threads

Say more with Threads — Instagram’s text-based conversation app.

Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.

A few things you can do on Threads…

■ Access your Instagram followers Your Instagram username and verification badge are reserved for you. Automatically follow the same accounts you follow on Instagram in a few taps, and discover new accounts too.

■ Share your point of view Spin up a new thread to express what’s on your mind. This is your space to be yourself, and you control who can reply.

■ Connect with friends and your favorite creators Jump to the replies to get in on the action and react to commentary, humor and insight from the creators you know and love. Find your community and connect with people who care about whatever it is you’re interested in.

■ Control the conversation Customize your settings and use controls to manage who can see your content, reply to your threads, or mention you. Accounts you’ve blocked will carry over from Instagram, and we’re enforcing the same Community Guidelines to help ensure everyone interacts safely and authentically.

■ Find ideas and inspiration From TV recommendations to career advice, get answers to your questions or learn something new from crowd-sourced conversations, thought leaders and industry experts.

■ Never miss a moment Stay on top of the latest trends and live events. Whether it’s about new music, movie premieres, sports, games, TV shows, fashion, or the latest product releases, find discussions and receive notifications any time your favorite profiles start a new thread.

■ Leap into the fediverse Threads is part of the fediverse, a global, open, social network of independ