Our take
Live shopping is one of the few genuinely new retail formats to emerge in years, and Whatnot built real scale in it rather than following QVC’s playbook online. The auction energy is part of the appeal and part of the risk, it’s designed to make you buy in the moment.
About Whatnot: Shop, Sell, Connect
Whatnot is the largest live shopping platform in the US, UK, and Europe - we’re a marketplace bringing millions together to shop, sell, and connect around the things they love. From bags to beauty, comics to coins, sneakers to streetwear, and vintage to vinyl—we’ve got it all. Explore 250+ categories, including electronics, sports and Pokémon cards, fashion, plants, jewelry and more.
FIND INCREDIBLE DEALS ON NAME BRANDS - Join hundreds of thousands of sellers to shop deep discounts from your fashion favorites and everyday essentials. From brands you know and love, to emerging and hard-to-find specialty products. Whatnot has a deal on whatever you’re looking for.
SHOPPING HAS NEVER BEEN MORE FUN - Whether you’re getting in on fast-paced auctions, incredible flash sales, live show giveaways, searching through the marketplace, or jumping into the chat—you’ve never had this much fun shopping. Whatnot has brought the best of shopping in-person online.
SHOP WITH CONFIDENCE: Purchases are backed by Whatnot’s Buyer Protection policy – if your item arrives damaged, missing, or not as described, you’re covered.
INTERESTED IN SELLING ON WHATNOT? Last year, small businesses generated more than $8 billion in sales on Whatnot. Make more by selling live, join Whatnot today.
Verdict: A legitimately novel shopping format that's carved out real traction, worth trying if collector or resale categories interest you.
Additional information
- Developer
- Whatnot Inc.
- Updated on
- Jul 16, 2026
- Version
- Varies with device
- Downloads
- 10,000,000+
- Content rating
- Mature 17+
- Requires Android
- Varies with device
- Released on
- Dec 6, 2019
- Category
- Shopping
- Offered by
- Free (with ads / in-app items)
